Just a few days after launching their own sportsbook, Fanatics continues their monopolization of the sports industry. This morning it was reported that Fanatics would have the exclusive rights over producing sports cards for the MLB and NBA starting in 2026, according to Shams Charania. If you’re unaware, Fanatics is owned by 76ers co-owner Michael Rubin. Fanatics will be replacing Topps and Panini, who had the deals with the major leagues beforehand.

Personally, I don’t like this one bit. Fanatics has basically become a sole monopoly in the sporting goods industry, running 99% of the team stores in every professional league in the US. Alongside that, they’ve begun to intricate their own exclusive brand products that are not only overpriced, but the quality is extremely low. 

These shirts and hats have replaced almost every other brand available. They also have begun to make the NHL and NBA’s replica jerseys, and their quality is way worse than the ones available on DH Gate. There is no word yet how much the 76ers co-owner spent to acquire the exclusive rights.

Sports card popularity has soared in the last two years, with stores consistently running out of the top brands and have to implement rules on how many shoppers can purchase. Hopefully, the quality of the cards won’t change, and the industry will remain the same as it has for decades, just with a different logo on the cards.

Mandatory Credit: Philadelphia 76ers