Joel Embiid and LeBron James are teaming up to launch a new media company called “Miniature Géant”.

The new media company will be backed by LeBron James’ SpringHill Company and it’s reported that one of the first projects released will be a documentary on Embiid’s rise from the streets of Cameroon. 

Joel Embiid and LeBron James launch Miniature Géant

Brian Steinberg via Variety.com

“We want to do as much as we can to inspire,” says Embiid, who has galvanized sports fans by overcoming injuries early in his career for the Philadelphia 76ers, which he joined in 2014. He adds: “I want it to be successful, but I want it done the right way. The whole goal is just to try to tell people stories, and use my platform to inspire the next generation.”

Miniature Géant aims to showcase stories of people who have taken nontraditional paths to success. The studio will look for projects that could include unscripted, scripted, audio and branded content. Embiid’s unique background — he was born in Yaounde, Cameroon and moved to the U.S. to play basketball at the age of 15 — will provide a sort of template for the sorts of subjects that might be worth examining in more depth.

The company’s initial development slate includes a project in partnership with John Skipper’s Meadowlark Media, which is an adaptation of Sebastian Abbot’s nonfiction book “The Away Game: The Epic Search for Soccer’s Next Superstars.” The story follows a group of 13-year-old boys scouted out of millions in Africa to join a prestigious soccer academy. Embiid, recruited from his native Cameroon to play basketball in the US, is attached as an executive producer alongside Skipper and Deirdre Fenton. Other projects include a biographical documentary chronicling Embiid’s life story and rise from the streets of Yaoundé into NBA superstardom, which he will executive produce alongside Maverick Carter.

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