WATCH: Dave Portnoy, Barstool announce wide-range partnership with Fox Sports

In a move that feels both completely insane and absolutely inevitable, Fox Sports is officially teaming up with Barstool Sports

Just days after Fox Sports canned Joy Taylor, Craig Carton, Emmanuel Acho, and a bunch of other talking heads is now tossing the keys to Dave Portnoy and Big Cat and telling them to takeover their programming.

Barstool announces wide ranging partnership with Fox Sports

Emergency Press Conference – Barstool Sports is Proud to announce a new wide ranging partnership with Fox Sports. This is the 1st time in our illustrious and notorious history that we’ve got a Tv partner we believe in and believes in us. I can’t wait to see what we create… pic.twitter.com/vQ19c7brof

— Dave Portnoy (@stoolpresidente) July 17, 2025

Raise a glass to FS1, who finally pulled the plug on 3 garbage sports shows

According to The Athletic’s Andrew Marchand, Portnoy is joining Big Noon Kickoff as a regular personality.

Barstool is producing a new daily morning show for FS1 to go head-to-head with ESPN’s Get Up and First Take.

It’s Barstool vs. Stephen A. Smith and Fox is clearly hoping the chaos pays off.

This is what media looks like in 2025.

Instead of doubling down on polished, corporate banter, Fox is handing a morning slot to a group of bloggers-turned-broadcasters who built their empire on irreverence, yelling, and viral moments. ESPN already did something similar with Pat McAfee. MLB brought in Jomboy, and now FS1 is swinging for the fences by letting Barstool take over.

You can call it risky. You can call it brilliant. You can also call it the only move left when your old shows were getting torched in the ratings.

Fox already owns Outkick. They could’ve just leaned into that brand and called up Clay Travis. Instead, they went with Barstool because like it or not, nobody moves digital numbers like Portnoy and Big Cat. That’s not even a debate anymore.

After clearing out the under-performers and blowing up half the morning lineup, they’re hoping Barstool can bring their rabid online fanbase to linear television.

It’s the same formula that ESPN tried with McAfee, except this time it’s more likely to spiral off the rails in hilarious fashion. This one could either reshape sports talk TV… or crash and burn in the most Barstool way possible.

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