In-N-Out officially retired the number 67 from its ticket system because teenagers kept swarming counters and filming employees announcing it

Drew Smith
December 10, 2025
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Fast food chain In-N-Out has officially retired the number 67 from its ticket system because teenagers kept swarming counters and filming employees announcing it, like they were waiting on a winning lottery ticket.

In-N-Out is retiring the number 6-7 from its ticket system

Fast food chain In-N-Out is retiring the number 6-7 from its ticket system following disruptions from teens and children swarming the restaurant to film employees announcing the order number.

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The 67 craze has become a full-blown cultural phenomenon, and as a man in his late 30s, I can confidently say I no longer understand anything the youth do. I am now a spectator in their world. I accept this.

Kids treat 67 like a sacred ritual. They scream it at the top of their lungs. They throw up hand signals like they are being sworn into a TikTok-based Illuminati. They act like simply hearing “Order 67” unlocks a new personality trait.

The funniest part is that nobody can tell you what 67 even means.

Apparently it all traces back to Philly rapper Skrilla and his song “Doot Doot,” which, with all due respect, is absolutely unlistenable.

Then LaMelo Ball picked it up, Overtime Elite phenom Taylen “TK” Kinney kept it alive, and suddenly every gym in America is overrun by 11-year-olds chanting “six seven” like it is a Gregorian hymn echoing through a medieval cathedral.

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The lore has layers. There is no clear definition for any of it, which makes it perfect for Generation Alpha. Nothing means anything, everything is chaos, and the entire trend feels like it was written by a group chat full of middle schoolers running on Prime Energy drinks.

At the center of the movement is Maverick Trevillian, also known as the official “67 Kid,” who became internet famous by shrieking it courtside like a possessed gremlin. This country is finished, man.

Do I know what it means? Absolutely not. Do I care? Also no. All I know is that my Philadelphia 67ers merch keeps selling out and I could not be more grateful for this confusing cultural moment.

As for In-N-Out, who knows if they actually changed their ticketing system to avoid the trend. Honestly, it feels like a genius marketing stunt to hijack a viral moment and milk it for every ounce of free publicity.

Either way, well played. And to the children keeping this alive, thank you for the merch sales. Godspeed.