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IronPigs Beer Zipline Lehigh Valley

Innovation: Lehigh Valley IronPigs install a zipline to deliver beers like gifts from the heavens above

The Lehigh Valley IronPigs just did something that no other organization in the history of professional sports has had the balls to do. They built a zipline that sends a beer from the concession stand directly to the customer. The birthplace of innovation is apparently right off Route 78 next to a Wawa and a minor league ballpark.

You can forget analytics. Hell, forget every technological advancement that Major League Baseball has tried to shove down our throats for the last decade. None of it matters because only advancement in baseball that has ever genuinely improved the fan experience is a cold beer flying through the air on a string toward your face.

Lehigh Valley IronPigs Beer Zipline

That’s what this country was built on. George Washington didn’t eat RATS at Valley Forge all winter so that we could argue about robot umpires. He ate RATS so that one day, an American could have an ice cold brewski delivered via zipline like a gift from the gods above.

I SAID RATS!!

My Only Problem Is the Execution

Not everything is perfect day one. I watched the video several times and I have concerns. The zipline is too slow. It looks like it’s being operated at the speed of a ceiling fan on the lowest setting.

The beer is just gently gliding along the wire like it’s on a scenic tour of the concourse. That’s not what I want. I want velocity. I want that beer ripping down the line like it’s late for something. I want the cup to arrive so fast that you have to brace for impact.

The bigger issue is the guy on the ladder at the end.

There’s a man standing on a ladder catching the beer and handing it to the concessions girl and then to the customer. That completely ruins the magic. You can’t have a futuristic zipline beer delivery system that ends with some dude named Gary on a step ladder doing a manual hand-off.

At that point you’ve just invented a really slow, really complicated way to have a human hand you a beer. The whole point of the zipline is to remove the human element from the equation. The beer launches from one end and lands in my hands at the other end. No ladder. No Gary. No awkward 30 seconds standing there watching my beer approach at the speed of a sloth.

Fix the speed. Remove the ladder. Let the beer fly free. If the IronPigs can nail those three things, they’ve got something that changes the entire landscape of live sporting events.

The Potential Here Is Unlimited

Start with beers. Prove the concept. Then expand. Hot dogs on a zipline. Soft pretzels on a zipline. Crab fries on a zipline. A cheesesteak suspended from a cable flying over the heads of 8,000 minor league baseball fans toward a man in Section 112 who ordered it from his phone three innings ago.

That’s the future. That’s where we need to be heading as a society.

Maybe throw in a parachute option for the food items. A bratwurst floating down from the press box level on a tiny parachute, landing gently in a tray on your armrest. Probably a safety hazard. Probably violates several health codes. Don’t care. The upside is worth the risk.

Every outdoor bar in the country should be installing these by Memorial Day weekend. Rooftops, beer gardens, tiki bars, beach bars, anywhere with enough clearance to run a cable should be getting into the zipline beverage business immediately. The IronPigs proved the technology works. Now someone with real money needs to scale it up and bring it to the masses.

Shoutout Lehigh Valley IronPigs

Credit to the Lehigh Valley IronPigs for leading the charge on the single greatest fan experience innovation in the history of professional sports.

Imagine sitting in your seat on a warm summer night. You’ve got a hot dog in one hand. The IronPigs are down 4-2 in the sixth which means absolutely nothing to you because you’re not there for the baseball.

You look up and there’s your beer, cruising through the air on a wire, backlit by the stadium lights, heading directly to your section. That’s a religious experience and the American dream fully realized in a ballpark 60 miles north of Philadelphia.

Join The Chase

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