Burn all of the 76ers City Edition jerseys immediately
Let’s take a quick trip back in time to the year 2020 kick off this post, shall we? It’s November 2020. The city of Philadelphia was still deep into the COVID-19 pandemic that was ravaging Mother Earth for the previous nine months. The Philadelphia 76ers finished the 2020 season in a bubble down in Disney World by getting swept by the Boston Celtics. Ben Simmons was hurt. Everything sucked.
From there, the Sixers signed Doc Rivers, brought in Daryl Morey, and made a few key front office moves to restore faith in the Sixers faithful heading into a brand new season. There were flurries of rumors about a new City Edition uniform and to everyone’s excitement, they were going to be black, to return us to the early 2000’s glory days of Allen Iverson and the now iconic Sixers black jersey of old.
Then, the Sixers unveiled their new Boathouse Row City Edition uniforms.
From there, in what turned out to be a terrible PR move, Chris Heck spoke with Uniwatch about the jerseys and his vision for a New Philadelphia, which obviously did sit well with anyone. Heck talked about the jerseys and how they embodied Philadelphia and the city’s nightlife, which made zero sense to begin with given the imagery of Boathouse Row wrapped around the entire uniform.
Sixers fans were pissed and rightfully so. The story faded relatively quickly thanks to the Sixers winning basketball games at an impressive rate to start the season. The jerseys finally made their debut during the Nuggets vs Sixers game in early January. Tyrese Maxey put on one hell of a performance on a Sixers team with only seven available players, but the Sixers ultimately lost that game, along with seven more games wearing the City Edition jerseys over the course of the 2020-21 season.
Everything outside of the court itself turned out to be a failure on the Sixers end while donning their new City Edition jerseys. They finished the season earlier this week wearing the jerseys with a loss. They were 4-8 overall this year while wearing black.
4-8 overall. These jerseys wont be back. Burn them all and let’s move on.
These Earned Jerseys can go away as well. Yuck.
With two games left in the regular season, the Sixers will look to lock up the one seed tonight against the Orlando Magic. From there, we can hopefully go back to the best marketing idea the Sixers had in recent memory in #PhilaUnite, with the snake and bell.
Mandatory Credit: The Philadelphia 76ers