Philadelphia is gearing up for the 76ers playoff push. Earlier today, the Sixers announced that their Phila Unite campaign would continue for the 2021 NBA Playoffs. This season’s tagline is #SNAKEOVER and will consist of events like t-shirt tosses, fan events, and even the city of Philadelphia lighting up blue for the Sixers.

On Thursday and Friday, the 76ers will travel on a t-shirt bus tour on Broad and Market St. Sixers’ mascot Franklin, DJ Ghost, and Squad 76 will be among members on the bus handing out shirts to fans throughout the two days. Alongside the tour, Sixers fans will be able to attend pregame pep rallies and road game watch parties at Xfinity Live! The events will include fan giveaways with exclusive promotions, while 97.5 is broadcasting live.

To cap off the event, several buildings across the city of Philadelphia will be lighting up blue to show their support for the Sixers. Some of the locations include Boathouse Row and FMC Tower, among several others. Philadelphia will begin their pursuit for the Larry O’Brien Trophy on Sunday, hosting the winner of the Washington Wizards and Indiana Pacers game on Thursday.

The Liberty Line is going to be dropping a bunch of Sixers themed t-shirts that you can grab in our store.

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Mandatory Credit: Philadelphia 76ers