Support: Live Life Nice x Lapstone Boys & Girls Club Fundraiser
Lapstone & Hammer joined forces with Live Life Nice, the multi-media and apparel brand founded by 76ers in-arena host Christian Crosby to create a capsule that will donate 100% of the proceeds to benefit the Boys & Girls Club of Philadelphia. The Lapstone Initiative has become a core component of their business. Live Life Nice was founded on similar principles, dedicating themselves to inspiring, motivating and empowering people to be Nice and do Nice.
The Boys & Girls Club of Philadelphia was a natural choice to partner with for this project, not only because we had worked with them before, but they work directly with the city’s underserved youth. They identified their Wissahickon chapter as the most in need of assistance, as their building has fallen into disrepair and needs major improvements. This particular chapter is historic as it was not only one of the 53 founding members of the Boys & Girls Club in 1906, but the first and only(at the time) to service the black community.
With the purpose of this project being to repair and rebuild, we thought the capsule’s theme should reflect that as well. We aren’t just trying to fix a building, or rebuild a structure, we are trying to build community and provide structure for the young and vulnerable among us. The capsule, consisting of 100% cotton tees and shorts, and a recycled polyester bucket hat, features a schematic of the iconic “holding hands” Boys & Girls Club logo printed on the front of the tee alongside the following text written by set designer and Germantown native, Pete Klein that elaborates on this concept:
What is building?
Building is process. There are material expressions of building: making a structure and the finished product of that structure: a building. There is a figurative expression of building: a constant discussion of refining an idea to its ideal essence. Both definitions of building are collaborative and depend on a cooperative system to achieve an outcome: community, investors, architects, engineers, surveyors, excavators and builders. The same principles of system apply to building an idea: sharing an idea from mind to mind (to mind) to take into account all points of view so that the idea can serve the largest number of people.
You “build” a team, acquiring different individuals with different talents to be a stronger group than one individual could be. When you give someone positive affirmation you “build” them up. Things that are already in their built state require building as fortification or updating to provide renewed service.
This capsule consists of a 100% cotton Gildan Hammer tee printed with the custom graphic on the front and co-branding on the back, 100% cotton shorts with co-branded logo prints on the left leg and a 100% recycled polyester bucket hat with a Live Life Nice logo print on the front and LH on the back. All three item are available in white, while the tee and shorts also come in a tie dye version that were made using our signature small batch, hand-dying technique. 100% of the proceeds from these items will be used to help rebuild the Wissahickon Boys & Girls Club and its surrounding community.
If you aren’t aware, I am the Content Director at RushOrderTees.com, Philadelphia’s Home of Custom Apparel. We were lucky enough to contribute blank and decorated apparel to support the initiative. Christian Crosby and Brian Nadav are two of the nicest people I have ever had the pleasure of working with. As someone who is often critical of any and all things, I don’t say those words lightly. Any opportunity that The Liberty Line has to shed light on some of the brightest and most creative minds in Philadelphia, we will certainly do so. Red Bull also empowered this project and helped with the creation of the capsule.
The capsule will be on Sale on Friday, June 18th at 10:00am both in-store and online.
WHITE TEE (S-2XL) – $40
TIE DYE TEE (S-2XL) – $50
WHITE SHORTS (S-2XL) – $40
TIE DYE SHORTS (S-2XL) – $50
WHITE BUCKET HAT (ONE SIZE) – $20
Check out the official Live Life Nice x Lapstone Promo Video:
The Live Life Nice x Lapstone Boys & Girls Club Capsule will be available on Friday, June 18th @ 10:00am both in-store and online.
Mandatory Credit: Lapstone & Hammer | Live Life Nice | Alex Subers