Nick Sirianni doesn’t care about his t-shirts and neither should you
As a certified t-shirt guy, working in marketing for RushOrderTees and running DSGN Tree, I feel like I can give an expert opinion on Eagles’ head coach Nick Sirianni wearing custom t-shirts to press conferences. Sirianni has been rocking t-shirts throughout training camp. The majority of them, came from Breaking T a not so great t-shirt company and competitor of Philly’s own RushOrderTees and DSGN Tree.
Last week, he rocked an Everything’s Phine t-shirt. Kyle from Everything’s Phine is on DSGN Tree so I can respect that. I helped Kyle get some custom t-shirts made (way faster than whatever he’s doing on Etsy) so that members of the media could get their hands on the coveted Hurts shirt just two days before the Eagles home opener against the 49ers.
For whatever reason, everyone won’t shut up about Nick Sirianni’s t-shirt selections. This week, things hit the fan when Sirianni wore a “Beat Dallas” t-shirt to one of his press conferences. Apparently people were outraged at the fact that a head coach would wear a shirt that had imagery of his team and “beat ___” text next to the team they were playing this week.
Cowboys players were also talking about Sirianni’s t-shirt selection. Cowboys kicker Greg Zuerlein, who I was shocked was even allowed to speak to the press because he’s a kicker, downplayed the significance of the t-shirt.
It’s not like Sirianni’s t-shirt was anything special. It’s literally two clip art helmets heat pressed onto a t-shirt with the words “Beat Dallas”. Maybe if it said “Jerry Jones has sex with hookers in his office” or “Ezekiel Elliot thinks he’s tough because he gets into bar fights” then I would understand why it’s a problem, but just “Beat Dallas” is hardly something to get worked up about.
In Philadelphia, people think the Eagles head coach is just pandering to fans by wearing the t-shirts, which is perfectly fine with me. Bryce Harper panders all the time with his cleats, pregame t-shirts, and his corny instagram posts, but at the end of the day, nobody cares as long as you’re giving it everything you have on the field and ideally, winning some games along the way.
Sirianni doesn’t care. Neither should you. I can’t believe that this became a storyline in the first place but here we are. As long as Nick Sirianni calls better plays and the Eagles beat Dallas on Monday night, the whole t-shirt thing should go away. Winning cures all.
Fly Eagles Fly.