Selena Gomez invests in Philadelphia based startup Gopuff
Selena Gomez is Gopuffs newest investor. It was reported earlier this week that the 29-year old singer, actress, and entrepreneur will be making a nice investment in the company after having her own positive experience using the app.
“The first time I heard about Gopuff was one night when I was hanging out with some friends at home,” Gomez told Fortune. “We needed something from the store, but no one wanted to hop in the car and drive, so someone suggested Gopuff. I was blown away by how quickly our order arrived. After that, I started hearing their name and seeing the Gopuff brand pop up all over.”
If true, it seems like a great reason to invest in something. If you like the product and have enough money to get involved with its growth, then why not throw some cash into the ring and make it happen?
However, I’m going to have to go with this as the reason Selena Gomez is buying into Gopuff.
With the investment, Gomez will carry her own Serendipity Brands ice cream, which is based in New York City. All of the sudden, the reasoning for her investing in the company because she enjoyed her experience using the app seems a little less likely, but whatever. That doesn’t really matter regardless.
“For celebrities like Selena to promote a product on social media and within 20 minutes, have it at someone’s door is game changing for brands,” Gopuff senior vice president Dan Folkman said of the collaboration with Serendipity.
I’m still confused on what Selena Gomez is doing on social media that will make people instantly pick up their phones and order ice cream on Gopuff but clearly, she has some power and a very loyal fanbase if that’s the plan moving forward.
As for GoPuff, they are awesome. Super easy service when you need basically anything in a pinch. I’ve bought beer, toilet paper, random “high snacks”, and a bunch of other stuff on the app when I was living in Northern Liberties and the service is great.
Gopuff went from a Drexel University startup, founded by Yakir Gola and Rafael Ilishayev in 2013, to now a company valued at over $15 billion dollars. They are headquartered Northern Liberties and now has over 550 micro-fulfillment centers. They continue to expand their territories in major urban areas and now in the suburbs.
Love GoPuff. Love Selena Gomez. I think she would make a great investor for The Liberty Line. She’s now working with Gopuff (who should also sponsor us) and apparently is a fan of our affiliate partners Knockaround, pictured here wearing a pair of custom Knocks.
I didn’t know Selena Gomez was as singer if I’m being totally honest. I’ll have to check out some her songs. Selena popped on my radar after her Spring Breakers movie which is an all-time classic.
Also, can we get GoPuff in Delco? I’m out here in Ridley stuck with these crooks over at Door Dash.