First Look: Eagles release new wordmark, leaves a lot to be desired
According to a tweet from Eagles beat writer Zach Berman, as of today, the team has updated their wordmark. The new design will now be used in all public facing media materials released from the team. It will not, however, replace their primary logo, which will remain the eagle head logo.
Drumroll please….here’s the new Philadelphia Eagles wordmark
Wow. What a disappointment. It’s literally just the Eagles logo with some new font. For those asking, here’s a comparison between the Eagles old wordmark and the new one unveiled today.
No word on whether or not this will replace the logos in the end zones at Lincoln Financial Field or if will now be featured on the jerseys above the numbers. According to Berman, it’s just an update to the public facing media materials.
Well, that was extremely boring. I understand the fact that the old one does look a bit outdated and that the new design is definitely more simplistic but in terms of an upgrade, I’m not sure if I can say that. It’s not horrible, it’s just not great. This is a football city and we demand greatness.
Just like the old saying goes, “if its not broke, don’t fix it.”
I’m not sure how much thought went into the new piece of branding but the “minimalist” look is definitely sweeping through sports teams.
Honestly, the Eagles new wordmark looks like if the Los Angeles Chargers and New York Jets fonts had a baby. I don’t really hate it, but I also don’t like just going with the times and updating something just because everyone else is doing it.
Again, still no word on how this will be used outside of media materials, but definitely something to keep an eye on heading into the 2022 season.
