Opinion: The Eagles wordmark is actually good and a much needed change to usher in a new era of football in Philadelphia
Yesterday, the Philadelphia Eagles revealed that they would be using a new wordmark for the 2022 NFL season and beyond. The new design will be replacing the former “curved” wordmark that has been in place since 1996.
Eagles Wordmark: Old vs New
The new wordmark replaces the iconic Eagles logo that has been well known with the midnight branding since the 90s. Immediately following the announcement, social media exploded with fan opinions on the new design and the majority of them weren’t thrilled with the new-look font of the future. The general consensus was “If it ain’t broke, don’t fix it”.
I know it’s not the popular opinion of Eagles fans, but honestly, I think that the the new, minimal, italicized font was a much needed change, despite everyone else absolutely hating it. It’s been 26 years since the Eagles have switched their logo and it was beginning to look outdated as other teams around the NFL started to make updates to their own branding.
I really don’t think anyone in the city of Philadelphia actually “hates” the new look. Sometimes it’s just hard to come to terms with change and I totally get that point of few. We see this across all major sports teams in Philadelphia.
The 76ers still can’t shake the Iverson-era black jerseys and the Phillies are now again rocking the powder blue jerseys. Hell, even the Eagles are going to be moving back to Kelly Green jerseys as an alternate option in 2024.
Still, the Eagles old wordmark design isn’t as timeless as the Phillies cursive script, or the Packers’ G logo. The design has only been here for 20 years, and anyone who reflects on the Eagles’ history thinks of Kelly Green, so any claims of this being a historical logo is pretty baseless.
At the end of the day, it’s just a wordmark, and is only meant to be the “Eagles” wording. There’s no reason to make it any more complex. Eventually, we will see the end zones and even the wordmark on the jersey be updated as well, which is a good thing.
It’s a new era in Philadelphia sports, and there needs to be a new look to reflect that. Winning is all that matters, and if the Eagles are doing their part in making sure that happens, fans will quickly forget about the minor branding updates.
Mandatory Credit: Philadelphia Eagles
You keep telling yourselves that. It looks like a very futile attempt at having this decision validated. One, that obviously, had very little creative thinking put into it. It’s too blocky, and it doesn’t associate too well with the current logo. Throw in a throwback EAGLES logo with some Kelly Green and it might pass, but not like this 🧐