FanDuel rumored to be launching a 24-hour live sports, gambling TV station featuring Kay Adams
According to Brad Allen of Legal Sports Report, FanDuel is aiming to rebrand its TVG racing channel to FanDuel TV as part of a plan to create the first ‘watch and wager’ TV network in the US, including a potential big-name acquisition in former NFL Network host Kay Adams.
The report states that FanDuel recently circulated documents internally that the rebrand was “provisionally planned” to go into place in September, just in time for the NFL season and that the plan was to have Kay Adams host a “SportsCenter-style” show in the 7AM hour.
This is exactly what sports books need to do next. Honestly, I’m surprise no other major media company has taken the initiative to make this happen already. Credit to FanDuel for jumping into the mix while the doors were still open.
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Imagine having a television channel that airs nothing but sports to gamble on. The report linked above states that the network plans to air live niche sports such as Pickleball, Korean football, and Chinese Basketball during overnight hours as well.
Finally, I don’t have to blind bet Japanese baseball and Indian Cricket matches at 3AM after getting home from a long night of drinking.
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I have zero problems admitting that I am absolutely in love with Kay Adams. She crushed it on Good Morning Football and that if she’s the main host on a 24-hour TV network about gambling, then they already have a loyal viewer. Mix in Pat McAfee, a West Virginia University alumni who once dropped me on my head at a house party on High Street in Morgantown, and I may never watch another television channel ever again.
Anyways, a FanDuel spokesperson told the outlet that there are a “lot of moving parts” and that nothing was “imminent” but if they are planning to get things moving before the start of the NFL season, we could have an announcement coming over the next 30 days.