Bud Light VP wants to get rid of ‘fratty’ and ‘out of touch’ branding by replacing it with ‘inclusivity’
Quick update from the trending story that unfortunately, just wont die and go away. Bud Light VP is back in the news talking about getting rid of the ‘fratty’ and ‘out of touch’ branding behind America’s biggest alcohol market shareholder, Anheuser-Busch.
Bud Light’s VP says she wanted to update the ‘fratty’ and ‘out of touch’ branding with ‘inclusivity’
Bud Light’s vice president said she wanted to update its ‘fratty’ branding with ‘inclusivity’ days before Dylan Mulvaney’s partnership was unveiled.
Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been ‘in decline for a really long time’ – despite it being America’s number one brew with a market share of more than 13 percent.
The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise ‘there will be no future for Bud Light.’
It should obviously go without saying, but I really do not give a shit what a beer can looks like or who is promoting it. I wasn’t even going to write about it when everyone was first bitching about it on social media and Kid Rock was shooting Bud Light cans with a gun (kinda funny tbh) because it’s beyond stupid to even discuss.
It’s such a non-issue and anyone who actually cares what their Bud Light can looks like has too much time on their hands.
As they say in the movie Can’t Hardly Wait, “tastes like beer to me.”
Still, this is a pretty wild take from Bud Light here. I’m struggling to understand why Heinerscheid believes that Anheuser-Busch has been in decline for years, despite being America’s number one brew with a market share more than 13 percent. I also don’t understand why her and Bud Light would want to get rid of the “fratty image” when roughly 80% of college students (four out of every five) consume alcohol to some degree and 50% of the 80% engage in binge drinking.
Aside from all of the social justice issues that again, are completely stupid, it just seems like bad marketing to me.
Quick Back Story:
Basically, Bud Light had transgender social media star Dylan Mulvaney run a few ads drinking beer on Instagram and the result was conservatives getting super mad for pushing “gender propaganda.”
“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the popular beer industry trade publication wrote.
Beer Business Daily said it assessed the situation “purely from a marketing and sales perspective,” noting that current data are very limited but “it appears likely Bud Light took a volume hit in some markets over the holiday weekend” since rural customers are also most likely to celebrate Easter.
“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen,” the publication wrote, adding that it will be difficult for Bud Light to “appeal to the sensitivities of a new generation of drinkers” without offending some longtime customers.
Again, if you actually care this much about what a Bud Light advertisement does with a TikTok influencer that has over 10 million followers, then you have too much time on your hands. Bud Light markets to people over 21 years old. By the time you’re 21 years old, you should be smart enough to realize that none of this shit really matters and all it’s doing is creating division among society, again, all over a stupid beer can and a few ads on TikTok.
If that bothers you, then maybe you shouldn’t be drinking and save some of the little brain cells you have left by not drinking beer in the first place.
It’s also fair to say that when the Bud Light vice president of marketing Alissa Heinerscheid says she hoped to update the “fratty” and “out of touch” humor of the beer company and make the brand appeal to younger customers, that’s stupid as well.
Here’s a bunch of stats about transgender people in America, which if correct, that’s actually hurting the market share of who Bud Light is now trying to target given the smaller population (1.6 million) compared to America as a whole (332 million) and the amount of college kids in America (20 million).
Maybe I’m simplifying it too much but those numbers just don’t add up if you’re trying to boost alcohol sales for a company that already owns over 13 percent of the market share in America already.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” Heinerscheid said in an interview with the podcast “Make Yourself At Home” on March 30.
Personally, I really enjoy a nice Bud Light over a Miller Lite or Coors Lite and I definitely don’t care who’s running ads or appearing on the beer can.
By the time you’re 21 years old, you should be smart enough to realize or maybe you shouldn’t be drinking and save some of the little brain cells you have left by not drinking beer in the first place.
Also, I’m pretty sure this Heinerscheid lady is a complete psychopath and the more I read about what’s been happening with her and Bud Light, I’m trying to figure out if this is more about her or actually selling beer to a “younger generation” as she claims.
I really don’t like either side of the table here. I think I’ll just stick with drinking everything except shitty light beer and let everyone else fight this one out.
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