Eagles star QB Jalen Hurts has a new nickname: Jalen HU-lu Has Live Spo-RTS.

Yeah, not the smoothest marketing campaign in the world, but Hulu has unveiled Hurts as the new face of its “Hulu Has Live Sports” campaign with a 30-second commercial that will be running on national TV and other platforms.

Hulu is just one of several companies that have featured the 2022 MVP runner-up this offseason. Hurts secured a major partnership with energy drink label A Shoc, signed with Jordan Brand as a brand ambassador, and has graced the cover of September’s Sports Illustrated.

Jalen Hurts is quickly becoming one of the prominent young faces of the NFL — and he’s only scratching the surface.

Jalen Hurts on the cover of Sports Illustrated’s Football Preview issue: pic.twitter.com/kRMygwz7nG

— Adam Schefter (@AdamSchefter) August 21, 2023

Mandatory Credit: Hulu + Live Sports