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Wells Fargo Center Naming Rights

Wells Fargo plans to drop name from Philadelphia Flyers and 76ers arena when deal expires with Comcast Spectacor in 2025

The home of the Philadelphia Flyers and currently, the 76ers will need a new name, after Wells Fargo announced that they will not renew its arena naming rights deal with Comcast Spectacor when it expires in 2025.

Wells Fargo announced on Wednesday that they will not renew its arena naming rights deal with Comcast Spectacor, the parent company of the Flyers, when it expires in 2025.

The arena, originally named CoreStates Center has carried a number of names since it opened in 1996, replaced the Spectrum, which hosted its last event in October 2009.

The arena has been named the Wells Fargo Center since 2010.

  • CoreStates Center (1996)
  • First Union Center (1998)
  • Wachovia Center (2003)
  • Wells Fargo Center (2010)

Wells Fargo paid a reported $1.4 million annually as part of the naming rights deal which honestly, seemed pretty cheap considering the arena played host to the Flyers, 76ers, entertainment acts, two political conventions, WrestleMania, lacrosse, college basketball and countless other events for over two decades in South Philly.

In comparison, Lincoln Financial pays $12 million annually and holds naming rights until and Citizens Bank which pays $3.8 million annually. Why anyone would give up naming rights, especially a mega-bank like Wells Fargo when you’re getting a sweet $1.4 million deal is pretty wild but I’m sure there’s more to it than that, right?

If not, then the city of Philadelphia should CrowdFund a smooth $1.4 million and we should name the arena something crazy. Hell, if I can sell The Liberty Line, the 76ers and Flyers could be playing in Liberty Landing Arena come 2025.

I should have gotten together a list of potential companies that could jump on the naming vacancy but hand up, it’s 7:30 AM and way too early to get the creative juices flowing, so for now, we’ll go with the popular social media choice of Wawa taking over naming rights and get back to the details from yesterday.

Comcast Spectacor CEO and Governor of the Philadelphia Flyers Dan Hilferty said the company would “look forward to working with a new partner.” As for the Philadelphia 76ers, they don’t plan to stay in the arena and declined to comment on the news.

The 76ers are currently house hunting and have a proposal to build a $1.3 billion arena in Center City, right next to Chinatown. Meanwhile, Comcast Spectacor invested $400 million in renovating the arena currently named the Wells Fargo Center, which included a $30 million overhaul of 46,000 square feet inside – including the Flyers and 76ers locker rooms spanning over 16,000 square feet, recieving a complete makeover.

Right outside, Xfinity Live! is also getting a facelift.

A $12 million expansion was announced back in February 2024. The venue will be receiving much-needed renovations, with construction on the expansion project anticipated to finish up around 2025 to early 2026, so it shouldn’t be long until the full vision is realized.

“The upgrades, totaling approximately $12 million, will include enhancing Xfinity Live!’s outdoor plaza for game days, festivals, and community events, as well as improvements to the interior and exterior of Xfinity Live!, which is celebrating its 12th anniversary this spring. Upgrades to the plaza, which will add several new gathering areas and terraces, is slated to begin this year with an anticipated completion date of 2025 or early 2026. It will be done in phases to allow areas of the facility to always remain open.

Xfinity Live! announces new $12 million expansion project >>

The South Philadelphia Sports Complex could be completely changed by 2031 when the Philadelphia 76ers are ready to move into their new arena, wherever that may be.

The 76 Place proposal in Center City doesn’t seem to be going as smooth as anticipated and I highly doubt that they’ll cross the Delaware River into Camden.

That could mean the 76ers stay in South Philly, or what I hope they do, look towards the Navy Yard in order to build their new arena.

No one can argue that having an arena smack dab in the Navy Yard with war ships providing the perfect backdrop through a glass-side of the arena and brand new bars and restaurants along the Delaware River wouldn’t be a massive upgrade to South Philly.

I don’t know the red tape down there but someone needs to figure out how to get through it for the betterment of the neighborhood.

Gillian Tan and Christopher Palmeri at Bloomberg:

The bank’s deal with arena owner, Comcast Corp., expires in August of next year, according to a spokesperson for the Philadelphia-based media and telecom giant.

“We are grateful for our long-standing relationship with Wells Fargo and look forward to working with a new partner as we continue to bring the best sports and entertainment experience to fans in the Philadelphia region,” Comcast’s Spectacor unit said in a statement.

Wells Fargo has been pulling away from such sponsorships, taking its name off of a PGA Tour event last year and a Jacksonville, Florida, office tower this year.

Honestly, I welcome a name change for the arena.

The Flyers and 76ers haven’t won anything inside that arena since it was constructed and after Wells Fargo took over naming rights, things haven’t really gotten much better.

Hell, the most championships ever won inside the Wells Fargo Center would be from the arena football Philadelphia Soul.

New name is needed. 76ers also need to stop screwing around with their arena plans and just stick to South Philly with the rest of the sports teams.

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