NHL announces multiyear agreement with Polymarket, pushing prediction markets further into the mainstream

The NHL is skating into a new era. On Tuesday, the league announced a landmark multiyear deal with Polymarket and Kalshi, officially naming both as the NHL’s “prediction market partners.”

Quick Note: We can talk all day about both platforms but here at The Liberty Line, we ride with Polymarket exclusively.

The NHL is the same league that spent years trying to look squeaky clean around gambling just teamed up with two of the biggest real-money prediction platforms in the game.

Welcome to the future. We have officially arrived.

Here’s what the NHL deal with Polymarket includes…

Under the agreement, Polymarket gets access to official NHL data, along with the rights to use league logos, marks, and designations on their platforms and products.

That means we’re probably going to see official NHL branding on prediction markets where fans can buy and sell shares in everything from game outcomes to season awards to off-ice news.

Both companies are also getting major broadcast exposure. Their logos will show up on Digitally Enhanced Dasherboards and blue line virtual signage during national games, including the Stanley Cup Playoffs, Winter Classic, and Stadium Series.

NHL Business President Keith Wachtel framed it as a forward-thinking move:

“As prediction markets continue to evolve at a rapid pace, partnering with the two market leaders, Kalshi and Polymarket, provides a tremendous opportunity for the broadest fan engagement during the NHL season.”

The league sees prediction markets like Polymarket as the next big thing in fan interaction and all things considered, they are absolutely correct.

Sports betting is already everywhere, and prediction markets take it a step further by letting fans speculate on literally anything tied to the game.

Will Connor McDavid score 130 points? Will the Philadelphia Flyers make the playoffs? Will the Stanley Cup Final go seven games? It’s engagement that lives and breathes with the season.

Polymarket founder Shayne Coplan:

Polymarket founder Shayne Coplan said the deal is about “making the game more interactive and connected.” Polymarket already lets people trade on real-world events like elections, awards shows, and yes, sports outcomes — but now they get to bring that officially into the NHL’s world.

What This Means for Professional Sports

This partnership marks the first time a major North American sports league has embraced prediction markets outright. These aren’t sportsbooks, but rather platforms where fans trade opinions and probabilities like financial assets.

While it might raise some eyebrows, the NHL partnering up with prediction markets is a savvy move for a league that’s been playing catch-up in the digital era. They are attempting to stay ahead of the curve on fan engagement, and at this point, I don’t think anyone would disagree that prediction markets are the next evolution.

Instead of just betting on who wins, fans can now speculate on everything that happens along the way. If this works, expect the NBA, NFL, and MLB to follow. Polymarket and Kalshi are already proving that engagement isn’t just about watching anymore. It’s about participating.

Credit the NHL for going all-in.

Polymarket is going to be live in the U.S. within the coming weeks so make sure you’re on the list to be notified for the Go Live. Join the movement here >>

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— The Liberty Line (@LibertyLinePHL) October 16, 2025

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