Disgusting Behavior: PR firm requests free article about their Philadelphia ‘Creamy Head’ and the alleged ‘Battle of Cheese’ between the Eagles-Packers on Monday Night

Quick lesson in Marketing 101. Don’t email me. A Chicago-based PR firm wanted me to write an article about the #BattleOfTheCheeses and to promote their $3.19 “Creamy Head” that can be bought on Amazon ahead of the Eagles-Packers Monday Night Football game.

Gotta be honest, I’m 100% OUT on Phillyhead, Philadelphia Cream Cheese Heads, #BattleOfTheCheeses, and respectfully, the Chicago-based Zeno Group for sending me these horrible graphics and asking me to write a FREE article here on The Liberty Line, urging fans to go to Amazon and purchase a $3.19 “Creamy Head” for the game on Monday Night Football. 

Again, we’re talking about Philadelphia Cream Cheese and promotion from a Chicago-based PR firm for a $3.19 “Creamy Head” that’s making me lose my mind.

Philadelphia Cream Cheese is Not Philadelphia at All.

• The cream cheese that became the Philadelphia brand was invented around 1872 in Chester, New York, by dairy-man William A. Lawrence. He was originally making a Neufchâtel-style cheese and ended up adding extra cream, which produced the richer, spreadable version we know today.
• In 1880, a New York cheese broker, Alvah L. Reynolds, took Lawrence’s product and branded it as “Philadelphia Cream Cheese.” The reason: at the time, the Philadelphia region had a strong reputation for high-quality dairy products. So using “Philadelphia” in the name was a marketing move, not a location marker.

So basically, the same thing is still happening today. People not from Philadelphia are trying to make a buck on something that’s not from Philadelphia either but they want Philadelphia people to think they’re associated to ultimately profit from us.

Things never really do change, am I right?

The Eagles-Packers Monday Night Football Game is about ONE THING:

This Can’t Continue to Happen…lol

We get emails all the time asking us to write or cover certain topics for some PR Firm looking for free backlinks or publicity like The Liberty Line is some type of charity just standing by and waiting to do the bidding of big corporations… that can literally afford PR Firms.

The entire strategy is complete shit in the first place but I’ll just leave it at that. 

Actually… fuck it. In a grand showing of zero self-awareness, this email thought they could persuade me with a $3.19 “Creamy Head” in order for a glowing review on their product, that apparently is marketed in coordination with an even more horrible #BattleOfTheCheeses hashtag, like hashtags have any value in 2025.

This isn’t even specific to the Creamy Heads, which again suck. Look at the assets they gave us to promote their dumb hat.

Creamy Heads???

Here’s the email they sent. Try to read it without looking away…

As you know, few rivalries are as storied — or as cheesy — as the one between the Philadelphia Eagles and Green Bay Packers. While the matchup is fierce on the field, it’s just as spirited in the stands — from the iconic cheddar crown at Lambeau to an array of creamy fan-made headwear hailing from the City of Brotherly Love.

Now, ahead of this battle of the cheeses, Philadelphia cream cheese is bringing these fan creations to life with the official Phillyhead — now available for purchase HERE on Amazon for the price of a brick of Philadelphia cream cheese ($3.19), while supplies last. 

• PHILLY FANDOM: Shaped like a brick of cream cheese, the Phillyhead is a limited-edition, twist on the traditional Packers headgear, playfully celebrating how Birds fans have made the brand a symbol of true Philly pride. Fans who sport the Phillyhead during the legendary matchup are encouraged to show their spirit on social using #BattleOfTheCheeses.

My Response:

There’s a ton of other brands that offer similar (and better) types of perks but then walk straight into the thunderdome and treat The Liberty Line like some throwaway website that they don’t have to actually respect. 

Another company, who again, I’m not going to mention by name, decided to send these huge influencer packages of their products to literally every “influencer” in the city to promote their product.

It had a real sick box, some merch, confetti, whatever. I basically had to (foolishly) ask for their product and then they just sent it to me in a brown box. Nothing else outside of that. 

Listen, I do really try to be nice to people but the problem is, everyone else sucks. That’s just the way it is. The only time I am nice to people, I end up getting burnt in the end.

Does that lose us sponsorships? Absolutely. Do people not want to work at The Liberty Line or collab with us? 100% they don’t. 

At the end of the day, I’ve been quiet for too long. The Liberty Line pushes nearly 1 MILLION views a month and our social engagement is like 40x that across all platforms. Save your bullshit for someone else because we’re not buying it. 

We’re done. I’m being nice. I kept my head down for the past two years and all of the sudden, I got people messaging me thinking they are wayyyyy bigger than they are, talking down to me like they are someone of higher stature. 

They aren’t.

In fact, very few are, but if you’ve been paying attention, you know that already.

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