The Philadelphia Eagles have launched a new clothing line to “connect with fans through fashion” according to the Philadelphia Business Journal. The “Fly Collection” launches just a week ahead of the Eagles week one matchup against the Atlanta Falcons.

The “streetwear-inspired” clothing line will be available at the Eagles Pro Shops and of course, through Fanatics.com. The Eagles said the following about the new clothing line:

The Fly Collection was designed to provide fans with the ability to express their passion for the team in creative ways that accentuate their fandom beyond game day.

The Eagles are calling this new clothing line an extension of the team’s branding plan for the upcoming season with apparently is “back-to-basics”, and their new style line represents that with shirts such as “Go Birds” and silhouettes of the iconic wings logo.

More on the Fly Collection:

“The designs are simple, yet mixed with fresh, modern branding with mono-chromatic details and graphics alongside bold punches of color. The classic core basics are rendered with high-quality fabrics blending streetwear and sports style sensibilities with a crisp, clean — and sometimes subtle — graphic aesthetic.”

Okay great, new Eagles hats, sweatshirts, and t-shirts. They look fine. If you want to grab them, go right ahead. As a prominent member of the custom apparel industry here in Philadelphia and across the United States with RushOrderTees.com based in Northeast Philadelphia, I’m not taken away by the new designs in their clothing line but I’m sure they will do the trick for fans that are interested.

I would recommend one of these shirts, or any shirt from our store instead:

In my opinion connecting with the fans comes with winning football games. Clothing that says “PHI” or “Go Birds” is cute and all but if the goal is to connect with fans. Just win. That’s all it takes. The 53-man roster is set and we are less than a week away from opening the 2021 season in Atlanta against the Falcons.

Mandatory Credit: The Philadelphia Eagles