Boston Celtics steal Sixers logo for 75th anniversary, proving themselves morally and creatively bankrupt
Over the years, the Boston Celtics have stolen many things from the Sixers organization and its fans. Playoff chances, quality players in the draft, and my general sense of happiness were all taken away numerous times throughout the previous decade. Hell, even this year, former Sixers, J Rich, Udoka and Horford are all in Boston. But, this time, the Celtics have taken it way too far, flat-out copying the hard work of the folks in Sixers’ marketing department.
Have a look for yourself at the two logos side by side:
I mean, come on, guys. They didn’t even TRY to make it look different outside of changing the logo’s color palette. I guess changing the six to five counts as well, but it was a move born out of necessity.
Did the Celtics pay somebody to make that? I sure hope not. It would likely take a competent graphic designer five minutes or less to take the Sixers alternate logo and create that. It doesn’t take rocket scientist/Clutch Points designer levels of intelligence or skill to make that puke-green piece of garbage.
And furthermore, when are these bozos in Boston going to get their own personality? Everything they’ve done in their history has been derivative of Philadelphia. The Boston Tea Party? Just a far more culturally palatable version of the Philadelphia Meat Riots, where revolutionaries beat the shit out of some unsuspecting redcoats using a variety of preserved meats like honey ham or salted cod.
The only reason we don’t read about that in the history books today is that it turned out they weren’t redcoat patrolmen; they were British dignitaries there to negotiate a newer, lower tax rate for the colonies. Not the best look, as it virtually ensured war, but it doesn’t mean the Bostonian revolutionaries didn’t steal our whole flow bar for bar.
So, as you can see, this lack of creative thinking and absence of moral fiber has led to literal centuries of conceptual plagiarism. However, this might be the first time Boston has straight-up ganked one of our ideas with zero remorse whatsoever.
Do better, Boston.
Mandatory Credit: Me.