FOX Sports may be fined by FCC for cringeworthy use of “emergency alert” before Eagles vs. Giants
Last Sunday, before the Eagles took on the Giants, FOX aired one of the worst promos I’ve ever seen. Trying to cash in on the Eagles’ recent run of form, FOX ran a 45-second “Emergency Alert” for football fans, complete with the classic siren we all hear before a severe weather warning.
Now, what’s the FCC’s problem? Besides being a bunch of fraudulent censoring corporatists, the FCC prohibits using that sound in a television broadcast that is not an actual weather emergency. Take a look at the ad here:
Say what you will about the FOX television family, but I think all of America should be able to come together and say this promo is more than deserving of a fine. Not for the siren, though.
Sure, ESPN did the same thing a few months and got popped for 80 grand, but FOX has committed a far greater sin here than possibly causing mass hysteria: making a stupid ad.
I’m not saying using the siren is okay. I’m sure it spooked a few folks to start, which is not cool, especially right before kickoff. What if somebody got jump scared and spilled their fresh beer? What then, FOX???
Picture above is what I assume happened in sports bars and homes across the Mid-Atlantic.
While the siren use is an issue, the more significant point I am here to make is that the commercial was awful, and, as a consumer, I demand the FCC do something about the state of modern advertising.
I mean, just watch the damn thing. If you watched all 45 seconds without cringing, you’re either a very sick person or a FOX executive. You can hear the voiceover guy’s voice change slightly as he realizes the script continues into oblivion, entering a hellscape of seemingly endless drivel.
In fact, tack another fine on FOX for completely lying to the consumer. Using the phrase “The Birds are Back” as a media company should be punishable by prison time. The team was 5-6, for crying out loud.
I know I said the Birds would make the playoffs, possibly winning out to end the year, but hey, people are wrong. I did it out of hope. On the other hand, FOX made that ad as a desperate attempt to drum up interest in what was most likely the worst football game played on Sunday.
Plus, the link at the bottom of the video is fake and somebody bought it and turned it into a pro-Trump site, which a lot of media companies seem to be leading with on this story, or at least putting it towards the top. Not really relevant at all to how shitty the ad is, but that’s just me.
Mandatory Credit: Indy100