Dumb Idea: theScore and RBC Canadian Open’s Skyline Seats for the tournament this weekend
As the LIV Golf Tour continues to dominate headlines, the RBC Canadian Open, in partnership with The Score, are now providing “unique seats” for the tournament this weekend.
The new “Skyline Seats” will be available on the 1st and 18th hole and honestly, I have no idea why anyone would want to do this or even thought this was a good idea in the first place. The seats will be held up by a crane 100 feet in the air, offering the opportunity for 22 people to be strapped in and enjoy food and beverages in 30 minute intervals.
theScore Bet, who are the betting partner of the RBC Canadian Open, told The Canadian Press about their reasoning behind the bizarre new seating arrangement for fans.
“We thought ‘O.K., how can we show up the Canadian Open in a way that actually adds value and creates an experience that enhances the bettor and the fan’s experience?’” said Aubrey Levy, senior vice-president of content and marketing for theScore Bet. “Somehow we landed on this idea of ‘what what would be a better viewing experience?’”
A better viewing experience? No.
Again, this is a terrible idea and what typically happens when you try to change the game of golf. I doubt whatever marketing genius who came up with the Skyline Seats has even attended a golfing event.
I really don’t see how this is a viewing experience for anything but looking over the course like you’re watching a drone video. There’s no way you can sit there and look down upon Hole 1 or 18 with a good view of the actual tournament.
Not to mention, what happens when someone inevitably spills a drink or the entire thing starts to sway and a passenger gets sick or has a panic attack? How about if something is dropped out of a passengers pocket or they fumble their phone while trying to place a bet on theScore?
Now you just have a giant crane with 22 people on it going up and down like it’s a ride on the Wildwood boardwalk. There’s no way actual golfers want that type of distraction happening while they are beginning or closing out their round.
Dumb idea. Golf events are perfectly fine for fans in attendance. Sometimes things don’t need to be changed or upgraded. However, if the goal was to get the internet buzzing about the Skyline Seats and have viewers tune in to see it live, then it definitely worked.