Popular J-Harden Wine may come to Wine & Spirits soon
Fine Wine & Good Spirits buyers are officially in talks to start stocking J-Harden Wine. Avi Wolfman-Arent, one of the few bearable radio hosts in this town, broke the story on Twitter yesterday after a back and forth with the state-owned liquor purveyors.
Is J-Harden Wine x Wine & Spirits on the horizon?
There you have it, folks.
It was a pretty entertaining back-and-forth that goes beyond the posted tweets. So feel free to click through and see some live news-breaking. As The Liberty Line’s resident wine snob, I was skeptical when it was first announced. However, positive reviews continue to flood in online.
I need to get my hands on a bottle to find out for myself because you never know if these people are just being nice because James Harden is our guy, or if the wine itself is actually good.
The real test will come midseason and will be solely based on how James Harden looks this year after a healthy offseason and a full training camp with the 76ers. I’d imagine if things go haywire (they wont) that the wine reviews would change drastically.
Regardless, I’m excited at the prospect of having J-Harden Wine in stores. Having a glass during a Sixers game would be as iconic as eating Magic City Lemon Pepper Wings while watching Lou Williams play.
I also don’t think it’s out of the realm of possibility that Daryl Morey and the 76ers organization are working hand in hand with state regulators to get J-Harden Wine in Pennsylvania. It’s just another way to ensure that Harden is properly paid after taking such a large paycheck to help the organization build a competent roster over the summer.
I haven’t tried it yet, but I feel it’ll be pretty good. It may be because I love James Harden, but that’s what wine is all about.
Perception and context are just as important to wine as the drink itself.
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Is it a little ridiculous that Wine & Spirits didn’t have a contract worked out before launch?
Absolutely. But good on them for at least getting negotiations underway.
You can still order the wine online, but for some reason, it just isn’t the same. Something about that trip to the liquor store adds a certain vibe to the purchase.
If Wine & Spirits fails to reach terms with J-Harden Wine, it should be considered an institutional failure. Sure, I understand that PA Liquor Laws are somewhat dated and we still live in a prohibition-type era where the state government controls what liquor we can and can not purchase. But again, James Harden already took a team-friendly deal with the Sixers. We can’t expect his wine company to do the same.