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Cleveland Browns Brownie the Elf

Cleveland Browns debut Brownie the Elf (again) as new midfield logo for the 2022-23 NFL season

The Cleveland Browns fired off a tweet today with a video and the caption “the people have spoken”.

Cleveland Browns Midfield Logo Reveal

Immediately, I thought that the Browns were going to cut DeShaun Watson, but apparently that doesn’t seem to be the case. Instead, they are going to update their logo at the 50-yard line to feature Brownie the Elf, the mascot that first appeared in 1946 and was in heavy use from the 1960-1969 season.

The Browns rarely use a midfield emblem and last July, opened up voting to the fans for this year’s design. Honestly, if the Browns were smart, they would have used the Elf last year when Baker Mayfield was still behind center. The logo looks exactly like the ex-Browns signal caller.

Per reports, here’s the origin of Brownie the Elf, which as mentioned, dates further back than Baker Mayfield’s time in Cleveland and apparently, before even football itself.

“Brownies” date back far before football, all the way back to folklore, where they were elf-like creatures who helped out with household chores as long as you left them little goodies to eat. Palmer Cox was one of the first artists to illustrate Brownie on a consistent basis in his cartoons. He began drawing and using the elves in advertising work that he produced for different companies, including Kodak.

Brownie got an update around 1950 and looked like this until 1969. Alternate logos included an orange elf from 1950-69, and the halfback elf from 1960-69. After the Browns won the NFL title in 1964, Brownie was often depicted with a crown signifying the team’s achievement. – CleveScene

Yeah. Brownie the Elf absolutely stinks. Cleveland continues to prove that they have no idea how to manage an NFL team. You literally have the coolest fan section in the NFL with The Dawg Pound, yet you decide to use a knock-off Keebler Elf, voted on by the fans, probably mocking the team.

All things considered, the Brownie the Elf is the most generic thing ever and really, doesn’t even have a direct relation back to the Browns. I’m still confused as to the origins or why the team used the Elf in the first place?

The Dawg Pound was the way to go and actually would signify some toughness within the Browns organization. Instead, you’re stuck with DeShaun Watson and Brownie the Elf.


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