The Eagles’ Tush Push has a new presenting partner

Dude Wipes is now the official presenting sponsor of the Philadelphia Eagles’ signature play, the Tush Push. I didn’t know you could even sponsor a play, but in terms of brand synergy, this could be the advertising play of the century from the undisputed king of wet wipes.

Dude Wipes and the Tush Push is a match made in marketing heaven:

I have nothing to add to this. pic.twitter.com/cX3yBbp5Wy

— Dave Zangaro (@DZangaroNBCS) September 2, 2025

As The Liberty Line‘s resident Butt Expert, this is going to be critical to the continued success of the play in Philadelphia. There’s nothing worse than a dirty rear end, especially when the most dominant play comes down to a bunch of sweat grown men pushing each other’s tushes against a defense trying their hardest to stop them.

Do you think Jalen Hurts would want to run this play if Cam Jurgens ran out there with a skid mark on his football pants? Absolutely not. Now, that’s not a shot at the Eagles center, but anything can happen on the football field, and the Tush Push requires precision to execute.

Dude Wipes’ marketing team clearly knows this, and the message it sends to consumers is worth whatever money they are paying the Eagles. If its good enough to keep the butts of the stars clean, it’ll definitely do the same for you.

The only corporate sports tie-in I still like more than this is when CamSoda (a website I’ve never heard of or been on) sends 55-gallon drums of lube to the City of Philadelphia to help grease the poles during a playoff run. When it’s all said and done Dude Wipes might surpass this, but for right now it still takes the cake with its positioning at the intersection of comedic value and genuine usefulness.

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