A look at proposed logos for the Philadelphia Soul ahead of their 2004 debut

Although most of Philadelphia is talking about the Eagles’ return to play yesterday evening, some other news came out regarding football in Philadelphia. Up until 2019, Philly was host to the Philadelphia Soul of the Arena Football, one of the best franchises in the league’s history. From 2004-2019 they won three championships and made the playoffs 11 times.

Many people know the Philadelphia Soul for their black and blue color scheme alongside their famous owners, Jon Bon Jovi and Ron Jaworski. While the Soul used the well-known flying football logo, that wasn’t always going to be the case.

Yesterday, Sports Design Agency released via Twitter, several proposed logos that the Soul were deciding between before joining the AFL back in 2004. There are 14 logos in total, all with various art styles and takes on the franchise’s name.

Philadelphia Soul proposed logos:

Some of the logos, mainly the middle on the top row, used their owner’s band Bon Jovi’s logo, as the key inspiration for the logo. A few others went with the angel approach, including a P with a halo above it and an S with a halo and wings.

A few others included a football player, helmet, and football with wings the same design in mind. The most unique of the group is one with Philly Soul in a cursive font based on the music genre instead of religion.

Overall, most of these logos seem alright but look more like something found on clip art instead of a professional football team. Now granted, these look preliminary, and there’s a reason the Soul went the route they did for their logo. There were a few exciting options, including the “Philly Soul,” but it looks like the franchise made the right decision in the end.

It stinks this team, and the AFL is no longer around. Their unique rules and the Philadelphia Soul’s vibrant uniforms made it enjoyable to watch for both the die-hard and casual football fan. Hopefully, the franchise will be able to return once again in the future, with indoor football leagues still playing across the country.