76ers terminate contract with Color Star, shocking it took so long
A sad piece of news from the Sixers as the organization officially cut ties with Color Star, a definitely-real tech and entertainment brand. Even more disappointing? Spike Eskin, of all people, was the one to break the story:
Damn, RIP Color Star. It was a good run.
I at least hoped our colleagues at Defector would be the ones to break the story, but alas. Regardless of the source, the news is certainly disappointing, especially for those who love a good conspiracy theory. Our own founder Drew Smith and I sat down to discuss much of it detail last week on Liberty Line News Network:
Sadly, a press release in which the company promised to put the entire 76ers team in the metaverse resulted in a breach of contract because, well, obviously it did. No shot the Sixers agreed to that in any way. Can’t blame a sketchy tech company for trying though!
The Color Star saga had it all. A nameless, faceless (until recently) CEO, dubious business acquisitions in mainland China, and aspirations in metaverse technology are just some of the highlights of the ill-fated partnership.
While it didn’t last long, it was highly entertaining. As the old Taoist saying goes: “The candle that burns twice as bright burns half as long.” And that fits this situation beautifully.
Granted, I knew the Sixers wouldn’t be pleased with Color Star after their official Twitter said they “love” the idea of plugging Ben Simmons into the metaverse. But that’s the price you pay for quality content.
Just look at what that tweet alone yielded:
Don’t fret, though, Philly fans. Hopefully, our good friends aren’t going anywhere. I’d like to extend an offer to Color Star to work with The Liberty Line on producing and distributing metaverse-based sports and betting content.
I mean, I can’t think of a better partnership than one between the fastest-growing metaverse entertainment company in China and the fastest-growing sports blog in Philly.
So, what do you say, Lucas Capetian? (If that is your real name).
There’s money to be made here. So let’s get to work.
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Mandatory Credit: Color Star
